Disney's MagicBand: A great payments product that's half way there

Posted by Shaunt Sarkissian, January 14, 2015 disney-magicband

As the CEO of a mobile wallet technology company, going anywhere – never mind the Magic Kingdom – without my child-like fascination for how people pay for things getting the best of me is nearly impossible. When you take that fascination and curiosity to one of the most amazing destinations on the planet, well, it’s going to be a great day. During my recent family trip to Orlando’s Walt Disney World Resort, I found the Magic Kingdom in its usual full glory. Meticulously manicured, customer-centered and technologically advanced (although my favorite attraction remains Space Mountain, which is some 40 years old now!). But one of the “attractions” I most looked forward to experiencing was the MagicBand. If you haven’t been to a Magic Kingdom in the last couple of years, during your next visit you’ll be introduced to MagicBand — an NFC-based, colorful wrist band that allows customers, with the…

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