A Closer Look at the Mobile Payments Stakeholders The Card Networks - Part I

Posted by Rob Stringer, April 9, 2014

In an earlier blog post, “Understanding the Mobile Payment Ecosystem,” we broke the system down into five categories of players:  card controllers, merchants, device manufacturers, carriers and consumers.  In this post and in the series to follow, we’re taking a closer look at these mobile payments stakeholders to better understand their motivations and concerns and – if appropriate – assess the solution they’re bringing to the table. As we move through this analysis, we are assuming that mobile payments means not only paying for goods and services on a mobile phone, but paying with your phone at a physical retail outlet. Today, we’re turning our attention to a group that is heavily invested in mobile payments:  the card controllers.  Card controllers are defined as those that either: Own the card or account data, The Card Networks and their allies such as Visa, MasterCard, Discover, American Express and the acquirers Card-on-file merchants likeTarget, Wal-Mart,…

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