Starbucks: Getting rid of plastic in ways no other brand can


For all those payment folks that think they can replicate the success of the Starbucks mobile payments application, I have one thing to say.  You can’t, unless you can replicate this.

I visited my local Starbucks this week and asked about the company’s new Limited-Edition Sterling Silver Starbucks card (which comes, of course, with its own red snap pouch).  It turns out that my store, and in fact, all but one store in greater Boston, has already sold out of this limited edition “jewelry quality 925 sterling” silver card (just in time for the holidays!)  Really?

So not only does Starbucks have an enviable mobile payments app, but many of its customers are apparently willing to now pay a premium (a significant $150.00 premium) for one of their prepaid cards?  How do they do it?  What makes it all so special…

Read the rest here:

Posted by Rob Stringer on February 5, 2015