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Launching a Dialogue to Advance the Adoption of Mobile Payment, Consumer Loyalty and Digital Wallets

Posted by Rob Stringer, February 11, 2014 money

There are few technology initiatives that promise to impact the consumer more than the effort to advance the adoption of mobile payment, loyalty and wallets. We’ve long talked about the ability to use a mobile device to not only make purchases but to serve as a true digital wallet – a solution for providing personal identification, verifying insurance coverage or addressing any of those tasks where we would otherwise use our Cartier or Coach wallets. While the functionality of mobile devices continues to expand, we have yet to realize their full potential as a commerce facilitator.  In part, the challenge can be traced to the absence of a platform that can be adopted and accelerated by all of the players involved in the complex digital payment ecosystem — a platform with the inherent consumer security and controls that will make digital wallets a reality for consumers without disrupting the merchant’s…

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